If you think that all marketing schemes and ideas have all been depleted and everything has been done and has been tried, well you are not actually wrong about that because basically most of it all has been thought of and majority has been applied to business elsewhere.
But to say that these ideas have stopped evolving then you have it totally wrong, the ideas of marketing, basically its fundamental tenets, are all recycled but its applications and method of doing in each unique business venture has been dynamically evolving and changing for the better overtime. Here are some of those brilliant marketing ideas that you can follow to do or apply in your own business.
Use packaging as marketing itself
One of the wittiest ways to promote a product is by using its very packaging to elicit desire or simply use the packaging of the product to market the real product inside. How do you do this? There are a number of ways how, some use tote bags as packaging with their brand name on the bag that way other people will still see the brand whenever the buyer reuses the tote, and even if they don’t, they’d still be marketed if the buyer gives the tote to somebody else.
Some brands use boxes, as flat pack boxes come with advantages, they use these factors to sell their products using the boxes as packaging. Simply put, the brand will eventually sell itself through the packaging being used.
YouTube Ads
With the development of the internet specifically content aggregator sites, it offered a lot more wiggle room for businesses to market and advertise their product and services to other people in broader spectrum, thus the idea of advertisement in YouTube, though how irritating it might be for others, is a huge milestone on how we market and advertise in the digital age.
Such initiatives are very innovative as the audience is not limited by schedule or by demographics, though it matters, but it is available for all with shorter duration. It is effective because large corporations and small-scale companies can post their ads at the same time.
Hiring Influencers
One of the most common yet smart ways to advertise and market today is through the services of social media influencers. Basically, the common trend among brands is to hire the image and modelling artistry of some well-known models or artists to promote their brand, but brands thought that these are very expensive to start with, so why not have the services of famous people over social media platforms to advertise the product.
They’d have a focused demographics in terms of target yet they’d be pay relatively less compared to hiring very famous TV personalities. Also with influencers, the brand can have an upper hand with their social media presence if they use the influence of the vloggers and influencers in the same platforms.
You have to understand that in marketing there is always the idea and concept of sending a message not from your own perspective but in the perspective of the ones you are trying to sell it to.
