Are you thinking of launching an ecommerce website? Then you have a lot of work to get done into starting this and keep in mind that you also have to stay aware of the many mistakes that people make when getting into something like this. Those mistakes are the difference, most of the time, between making and breaking a business and a new one that is just launching at that. So, here is a compilation of the most obvious and common yet most often done mistakes when you launch an ecommerce website that you need to avoid at all costs.
Your Website Is Way Too Complicated
The main reason why people want to shop online is because it makes their life easier for them. It is easier than spending time commuting and having to stand in lines to pay or even hunting things down in a large physical store. So, when you think of it that way, what would happen if your website was way too complicated? Do you think people would like to shop with you or not? If there are way too many clicks from the choosing to the checkout and if there are so many sections to navigate that they cannot even figure out how to get back to the homepage, will they be happy with their end user experience?
The answer will be no. Call Digital Debut if you have a shopping website and let the professionals handle it for you. Make sure that site itself is simple and easy to navigate and that it is really efficient and provides users with a good shopping experience that they would not mind returning to again or recommending to others.
Not Providing A Personalized Experience
Shopping is a rather competitive arena today and almost all ecommerce businesses are investing in the kind of research that will allow them to offer their clients a fantastic and personalized experience. In order to accomplish this, again you will need the help of professionals. What is a personalized experience? Well for starters, assuming that your client has bought a wardrobe for the bedroom, what would be the other right suggestions for them?
Would it be other bedroom furniture or kitchen furniture? The former would be the right answer. This way your customers would get a better shopping experience that caters to their needs and that would help them enjoy the time that they spend on your page better. In addition to this, try and incorporate offers and discounts that would be of value and appreciated by that respective client. These can help you retain them and also get them to introduce new customers to your site.
Your Website Is Too Slow
Make sure that the pages load in seconds and not minutes. Gone are the days when we sit around tapping our fingers until the page loads. Make sure that your host has been chosen correctly and that the up time is fast so that your clients do not get frustrated and simply move on to a different buyer because the pages are taking ages to load.